Marketo Automates Customer Experience with Genesys Cloud


As a leading provider of cloud-based marketing automation and sales-boosting software, San Mateo, Calif.’ s Marketo helps streamline essential processes for over 2,500 customers in 36 countries. This list includes high profile clients such as Samsung, Harvard Business School and Intel. Marketo prides itself on delivering an unmatched customer experience thanks to its consumer engagement Read More >

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Improve the Customer Experience with IVR: 4 Tips for Medical Providers

Inbound Outbound Customer Contact

No one wants to spend time in the doctor’s office, but I have a four small children and it seems this past winter I spent days of my life there. But what makes the visits more tolerable as the staff listen to crying children –  and deal with their exhausted parents – is the fact Read More >

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From Cost to Profit: Transform Your Contact Center with Workforce Optimization

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Senior executives often expect contact centers to do more than simply resolve customer issues; they expect them to be revenue-generating entities that increase customer lifetime value.  In fact, 69% of strategic decision makers within both UK and US in-house contact centers believe they are “business critical revenue generators,” according to a study conducted by Loudhouse Research. Read More >

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Social Engagement Lessons From The Hunger Games

hey consumer brands - it's time to get your social service on

In The Hunger Games, Haymitch Abernathy gives sage advice to Katniss Everdeen, “You really wanna know how to stay alive? You get people to like you.” That same advice applies to every company that ever existed. Companies hear how people like them from social media where Likes, Follows, Friends, Shares, and Retweets are a form Read More >

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Five Signs It’s Time to Move Your Contact Center to the Cloud [Special Offer]


These days, business leaders are increasingly moving their operations into the cloud. In fact, industry pundits predict that by 2018, the global market for cloud equipment will reach $79 billion. Yet despite this widespread adoption of the technology, many executives are still hesitant about the decision to migrate to the cloud. Are you on the Read More >

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