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Adrian Bethell

Adrian Bethell

Adrian Bethell is the Genesys EMEA and LATAM Contact Center Consultant. He identifies opportunities for customers to maximize value through implementation of effective methodologies. Bethell has over 15 years of contact center industry experience including realignment of KPIs and metrics with business goals, implementation of enabling technologies and tools, consolidating customer-centric best practices, and driving innovation and intelligence into operational strategy. Adrian has worked in the Financial, Medical/Healthcare, Technology, Mobile & Telecommunications, Automotive, FMCG, Utilities and Insurance Industries. He has a physics graduate degree from University of Leeds, UK. He is fluent in French and Spanish and speak Italian. He has lived in Barcelona for 10 years with his wife and daughter.

How to Successfully Introduce a New Customer Contact Channel

This is the final blog in our three-part series on a multi-channel customer experience. In Part 1, we discussed why you should deploy a...

Mar 28, 2017Adrian Bethell By Adrian Bethell

Which Channels Should You Add for Multi-Channel Customer Experience?

In part 1 of this three-part blog series on common expectations, misconceptions, and strategies for multi-channel customer experience (CX), we...

Mar 14, 2017Adrian Bethell By Adrian Bethell

Common Expectations, Misconceptions and Strategies for Multi-Channel CX

If you're reading this, it's probably because you've already realized—or at least started to suspect— that there is more to a multi-channel...

Mar 7, 2017Adrian Bethell By Adrian Bethell

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Analytics Business Optimization Cloud Contact Center

 

Customer Engagement Customer Experience Digital Employee Engagement

 

Inbound IVR Omnichannel Outbound Workforce Optimization

ABOUT GENESYS

Genesys® powers 25 billion of the world’s best customer experiences each year. Our success comes from connecting employee and customer conversations on any channel, every day. Over 10,000 companies in 100+ countries trust our #1 customer experience platform to drive great business outcomes and create lasting relationships. Combining the best of technology and human ingenuity, we build solutions that mirror natural communication and work the way you think. Our industry-leading solutions foster true omnichannel engagement, performing equally well across all channels, on-premise and in the cloud. Experience communication as it should be: fluid, instinctive and profoundly empowering.

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