As Director of Social Media Marketing at Genesys, Rachael leads the Genesys social media strategy globally for marketing, corporate communications, and employee advocacy. Rachael brings over 10 years of experience in B2B, B2C, and non-profit marketing. She previously held marketing roles at Arrow Electronics and Comcast Cable. Rachael has a Bachelor of Visual and Media Arts degree from Emerson College. Follow her @RachaelRoyds.