Tag Archives: mobile marketing

Mobile Customer Experience: 3 Game Changers Revisited [Analyst Blog]

mobile customer experience

Genesys recently held a webinar on The Three Game Changers of Mobile Customer Experience. You can view it on-demand here. For today’s blog, the webinar’s guest analyst speaker, Sheryl Kingstone from the 451 Research Mobility Team, shares her perspective on the three game changers for mobile customer experience below: 1. Channel preferences demand mobile Yankee Read More >

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3 Game Changers for Mobile Customer Experience [Webinar]

mobile customer experience

Today, it’s a mobile-first world, and companies of all sizes are being forced to address demands from mobile consumers. devices and apps. In fact, Yankee Group’s April 2014 Mobile and Connected Devices Forecast & Monitor illustrates the astounding pace at which mobility is growing, estimating more than 195 million smartphones currently in use in the Read More >

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5 Ways to Differentiate Your Mobile Customer Experience

Demystifying Social and Mobile Customer Service

Driving customer loyalty while growing market share means competing aggressively. To do that, you need to differentiate both your products and your customer service. Like many consumers out there, I find that my satisfaction and loyalty increase with a company when my effort during critical sales and service interactions goes down. For companies of all Read More >

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The Road to Mobile Marketing CX Success! [Infographic]

mobile marketing

Mobile Marketing continues on the fast track to transform the Customer Experience (CX) throughout the customer journey. Often times, the mobile customer journey is filled with roadblocks, detours and caution signs, but the trip is worth it because connecting with customers over mobile helps build loyal relationships by using your customers most personal devices. Check out Read More >

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The Mobile Tide is Rising: Does Your Company Have What It Takes to Float?

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Global mobility is growing at a rapid pace. Recent research indicates that mobile penetration has reached 92 percent, and grew by 70 percent between Q4 2012 and Q4 2013.  At this rate, IDC predicts that more people will access the web using a mobile device than through a wireless computer by 2015. Today’s consumers are Read More >

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iBeacon Engages Mobile Customers in a Whole New Way

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The innovation heating up in the mobile world is the micro-location technology of Apple’s iBeacon. Last week Fortune wrote how iBeacon is the turning point for mobile engagement. And with US retailers like Macy’s, Best Buy, Target, J.C. Penney and Kmart all looking to get in on location-based message marketing, there will be no shortage Read More >

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3 Ways Mobile Marketing Builds Great Customer Experiences [Webinar]

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This week, I will be presenting in a webinar with Vice President & Principal Analyst at Forrester Research Julie Ask on making your customers raving fans of your mobile marketing solutions. Like in baseball, the way to keep fans happy is to keep winning, and how the coaches’ win is by constantly building their strategy Read More >

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