Immediately after the British decision to leave the European Union (known as “Brexit”), financial markets around the world demonstrated anxiety with the impending breakup. Some economists around the globe suggested a vote against Britain remaining in the union may have a negative impact on finances both in Britain and the European Union.
Politics aside, just focusing on the financial benefits of integration, we can draw some parallels with the benefits of native integration of critical contact center capabilities into your customer experience platform.
The recent Gartner report titled Disruption Ahead for the Customer Engagement Center Workforce Optimization Market discusses using workforce optimization solutions that are natively integrated, or developed specifically to be integrated with, your customer experience platform. According to the Gartner report, “The addition of viable workforce optimization (WFO) functionality to the portfolios of contact center infrastructure (CCI) vendors will simplify integration and vendor management, and reduce total cost of ownership, for organizations seeking to enhance their customer engagement capabilities.”
We believe the benefits of integration described by Gartner in that report are especially important when it comes to mission-critical contact center capabilities such as interaction recording. Examples of such challenges include:
- Lost Calls―calls that were supposed to be recorded, but weren’t, which can result in substantial fines for organizations required by law to record 100% of calls.
- Lack of Metadata―insufficient data about recorded interactions, which makes it difficult for end users to find specific types of interactions for quality evaluation or dispute resolution.
- No End-to-End Recording―third-party recording systems generally capture and measure individual transferred calls as multiple distinct calls, making it difficult to capture data that permits evaluation of agent performance and the end-to-end customer experience.
- High Total Cost of Ownership (TCO)―third-party recording systems require additional hardware and software, which require ongoing maintenance and support and increase your total cost of ownership.
Luckily, integrating your customer experience platform with related software like recording is not nearly as difficult as achieving the economic and political integration of the countries comprising the European Union. In the former situation, Genesys does the hard work for you by offering natively integrated contact center infrastructure and workforce optimization capabilities. In addition, the benefits of this type of integration are not nearly as contentious!
Ping An, the second largest insurance company in China, is an excellent example of a company that has experienced these benefits first-hand. The Director of IT at Ping An summarized the benefits well when he said, “Ping An is required by law to record every single customer interaction, 100%. Therefore, we must have an extremely reliable interaction recording system. We have been using Genesys Interaction Recording since 2014 and we have never lost a single call.”
To learn more about the benefits of using interaction recording that is natively integrated into your customer experience platform, have a look at the executive brief Four Reasons to Consider Genesys Interaction Recording.
Note: Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.