Customer experience plays a major role in driving long-term loyalty and repeat business. It can determine whether you keep your account with a large national bank or move to a small, local credit union. You might think that larger companies have an advantage when it comes to implementing cloud contact center solutions due to having more resources and more money to spend. However, Genesys provides options for small and mid-size businesses that level the customer experience playing field with easy-to-use, flexible, and scalable cloud contact center solutions.

What can the cloud do for you?

When considering how to grow your business, a cloud customer experience strategy may not be something you would place at the top of your list. However, cloud contact center solutions have been proven to help companies of all sizes. Here are just a few ways they can benefit your growing business:

  • Delivers ease-of-use:  The cloud allows you to set up a call center quickly along with the ability to run it with minimal IT involvement, resulting in cost savings for your firm. Business users can leverage simple tools to help manage all aspects of their operations for inbound, outbound, and agent management, as well as proactive customer communications.
  • Offers flexibility: With a cloud-based contact center, a business can quickly adapt to circumstances and keep up with larger companies. Supervisors can access everything they need to optimize efficiency and performance with features like a mobile-accessible supervisor desktop, real-time metrics, reporting and call monitoring.
  • Enables scalability: The cloud also allows businesses to handle growth. If a company were to experience a drastic increase in its business, a cloud solution can accommodate that growth, often at a lower cost than making changes to an existing premise-based solution.

Optimize your customer experience in the cloud

Genesys cloud contact center solutions deliver an optimal customer experience by hitting on all three points above: ease-of-use, flexibility, and scalability. As a result, your business can realize lower customer effort, increased sales, and more loyal customer advocates.  Best of all, with Genesys you can take advantage of our various editions of cloud solutions. So, no matter what size company you are today, you’ll be able to level the playing field with your competition by delivering great customer experiences, now and in the future. See how AstraZeneca saved millions per year with a cloud contact center solution in our recent case study.

To learn more about how your business can level the customer service playing field with the cloud, you can also check out our whitepaper titled, How mid-sized businesses use cloud technology to compete with their biggest rivals.