Dreamforce Genesys Booth - Customer ExperienceThere was something for everyone at this week’s Salesforce.com Dreamforce! Sun, surfing, software, socializing, smartwatches from Will.I.Am, and serenading by Bruno Mars. The event featured over 145 thousand attendees, 400 exhibitors, 1,450 sessions, and 5 million online viewers, and is being compared to Woodstock by a Forrester analyst.

For our part, Genesys was excited to once again be taking part in all that Dreamforce has to offer – from meeting with our customers, prospects, and partners to discussions on how to be more connected and have more personal interactions to getting the latest thought leadership on customer experience.

Mobility and a single platform view of the customer were once again a focus at the keynotes. In order to be successful in an increasingly on-the-go world of business, companies today need customer experience platforms that feature mobility.  Whether it’s a tablet, smartphone or smartwatch, managers need to run their business at any time from any place. In order to get a full view of a customer’s sales, marketing, customer service, and social activity, companies need to have their platforms connected – and powered in the cloud.

Over at the Genesys booth, the team was busy talking with sales, service, and marketing professionals wanting to know how Genesys can enhance their Salesforce implementation to deliver better CX. One common discussion at the booth was how to improve the agent experience, while also providing a personalized customer interaction – every time.  Using Genesys with Salesforce, you can leverage a customized screen pop for agents, which has all the customer information gathered through the self-service IVR and previous voice interactions, along with any previous customer history via a “data-dip” from Salesforce. This powerful combination allows the agent to provide a more personalized experience – all from within the Saleforce environment.

One of the most common questions we encountered at Dreamforce were around Genesys Premier Edition. Is it easy to install? Is it easy to integrate and implement? Of course, the answer is YES, IT IS EASY! Genesys Premier Edition is quick to deploy, secure, requires no hardware, and delivers exceptional, high-value customer experiences across  all channels, including voice, mobile, social, and the web. Learn more about how easy the solution is by registering for a demo and hearing about our first year free offer for Genesys Premier Edition.

At the event, Genesys was also proud to contribute to the Benioff Foundation, supporting the USCF Benioff Children’s Hospital with $5 for every badge scanned at our booth.

Overall, Dreamforce is a whirlwind week of seeing technology advances in the cloud, learning best practices from some of the world’s best brands, and interacting with people who are as passionate about customer experience as we are!

Take a look at our video highlights from the event. See you all next year!


Rachael Royds

Rachael Royds

As Director of Social Media Marketing at Genesys, Rachael leads the Genesys social media strategy globally for marketing, corporate communications, and employee advocacy. Rachael brings over 10 years of experience in B2B, B2C, and non-profit marketing. She previously held marketing...