Customer experience is one of the most important differentiators for brands today. And this week, Genesys introduced a new web experience that focuses on your experience. The new website has relevant, engaging content and a fresh, new look and a voice that embodies our brand—one year after its launch. With this dynamic experience, you can more easily find information about the entire Genesys Customer Experience Platform and the Genesys suite products, services and solutions.

Genesys.com captures the adaptability and fluidity of human conversation. At the same time, it gets you to the heart of big ideas and customer stories, with simplified navigation and the right content—at the right time.

The Solutions section offers insights based on your role and desired outcomes. Whether you are in customer service, sales or marketing, you’ll find all the information needed to improve net promoter scores (NPS), close more deals and boost marketing campaign performance. And throughout the web experience, Genesys products are more tangible and highlight our customers’ successes.

Your success in transforming your customer experience is important, so we developed an entire section devoted to it. Review key scenarios, based on our experience working with more than 10,000 customers worldwide, to achieve better results. We also intend to enrich this area with more content and scenarios over time.

The Customer Experience Transformation section is complemented with perspectives on how to get business results through customer experience innovations, such as artificial intelligence, chatbots, omnichannel and asynchronous messaging, as well as technologies like Altocloud to analyze and shape customer journeys. The section also has information about gaining the skills and support you need to drive customer experience excellence. From information on Genesys PureSuccess to details on subscribing to Genesys—it’s all here.

The Resource Center has a fresh, modern look and offers details about partners, events, and webinars. It also centralizes all the customer stories and capabilities that are highlighted throughout the site. For Genesys company information, there’s an updated innovation timeline, newsroom and careers section, as well as a new look at the Genesys leadership team.

The Genesys website is global and will be available in 24 languages. It launched in English this week and will roll out in additional languages soon. And, no matter what device you use, the website is easier to use and offers a great mobile experience.

Winning in an experience-led market means keeping your focus on the customer. From knowing what they care about to understanding their preferences and history, you can make every moment count. And each day, Genesys helps brands and customers build those moments connected.

Drop me a line @LisaGately and tell me what you think of new Genesys.com, how we can improve it and what content you need to enrich your experience with Genesys.

Lisa Gately

Lisa Gately

Lisa Gately is the Vice President of Content Strategy at Genesys. Lisa is responsible for content strategy and operations, content marketing, and customer marketing functions that fuel Genesys marketing efforts. In 2017, she led the launch of new Genesys brand...