mobileImagine waking up Monday morning to find that none of your phone’s applications work. ERROR 84642. Send error report? Forget checking your email, account balance, the weather forecast. Definitely forget about Facebook. Give me directions to the conference center, Siri. Nope, error. This is what would happen if APIs just stopped working.

From the moment you wake up, APIs sustain even the most mundane tasks of a device, and you’re probably not aware of it. That’s a powerful thing – a sort of technological version of air. Take a deep breath and consider what that means. You need APIs to function, but you don’t think about them.

Web-based APIs have set us on a path of no return in data dependence and application interdependence.  Not only do end-users demand application access from various devices, but they also expect to be able to link all of their favorite applications together. Pokémon-Go better make sure they allow sign-in with Gmail credentials, and Twitter displays much better on a website using an API versus an Iframe.

APIs aren’t just a driving force behind our personal lives; they are reshaping how companies do business, too. EBay caught on early – think circa 2000 – and launched a web API and developer program. Smart investment. According to ProgrammableWeb,  EBay is currently processing 60 percent of its transactions via API. I want to note that around that time, the number of internet users worldwide was around 400 million. Today, it’s increased tenfold to nearly 3.5 billion.

A closed platform can be damaging long-term. According to Forbes, Salesforce attributes 50 percent of its annual $3 billion in revenue to APIs. Imagine if it had a closed platform – half of its revenue would be lost (at least in theory) . That’s a lot of business to forego.

And maintaining existing business? More expensive. Accommodating special feature requests from customers is costly and time consuming. Investing in a well-structured, standardized API will help companies manage the needs of customers as a whole rather than as individuals.

If you’ve not yet invested in a standardized API, you should.  You are missing out on a powerful way to shape, manage and scale your business.  At Genesys, we’re investing heavily in APIs to enable our enterprise customers to do just that.

If you’re a (potential) partner and have the satisfaction that you’ve already got an API in place,  excellent. You might want to review the Genesys AppFoundry, which was born as a way to unite our partners with mutual customers. By harnessing the power of open platforms across our ecosystem, every stakeholder wins.  Over and over again, we’ve seen that enriching the experience of all parties (business – agent – customer) generates a higher degree of success

The AppFoundry is a Genesys-approved, one-stop-shop directory that lists third-party solutions that are built on the foundation of the Genesys platform. For example, if a customer needs a solution to check TCPA Compliance on outbound calls, the AppFoundry is the first place to look. Solutions on the AppFoundry are more successful because Genesys already has an established relationship with the partners listed. Furthermore, Genesys actively provides support to partners who may need guidance working with the Genesys APIs and SDKs through a new team – the DevFoundry.

So…what’s the DevFoundry?

The DevFoundry exists to empower, equip and innovate with the Genesys developer community. Our Genesys DevFoundry developers have an intimate knowledge of all Genesys solutions, and a goal to facilitate customer/partner/third-party development with Genesys APIs/SDKs. The DevFoundry is not part of Genesys Customer Care; it’s a developer-to-developer resource. To directly email the DevFoundry team, click here.

APIs continue to revolutionize our lives, business, and culture. It’s important to do business with this in mind, but also to do business with companies that understand this brave new world (not in dystopian sense, of course).

Genesys is prepared for this future; we’ve invested in solid, standardized, RESTful APIs for nearly all of our solutions. We want you, whether you’re a customer or a partner, to harness the power of the Genesys platform from within your preferred context.

While we do have a great out-of-the-box call center facing application, your business might want to build its own. It can with our Web Services API (requires sign-in). Maybe you want to implement the Genesys callback functionality on your website so users can click for a callback when agents are available? Well the GMS Callback Services API (requires sign-in) offers that functionality. We’ve got a expansive library of functionality ready for innovators to take advantage of it.

If our API doesn’t have what you’re looking for, you can even dig into our mature, lower-level Platform SDK. The Platform SDK allows direct communication with the server components, empowering developers to build low to high level applications in Java or .NET. Get started here (requires sign-in).

Please join with us in shaping the future. We’re happy to utilize your API to make our product better, and we hope you use our APIs to make your product better as well. Genesys customers love a seamless solution. And of course, if you’re in the market for an outstanding omnichannel customer service platform, you can rely on Genesys for the scalability and functionality you need, and the kind of world-class support you expect  #DevFoundry #NuEchoTestimonial.

Finally, to celebrate your success and ours thus far, the DevFoundry team is hosting the Genesys Developer Summit in Toronto, Canada this September. In addition to our DevFoundry team, some of our most brilliant engineers and directors will be in attendance leading workshops on developing with Genesys. Spots are limited to allow for a more enriching experience.

Click here for more information on the Summit.